Domestic flexible OLEDs have sparked a wave of price increases, with a maximum increase of up to 10%
Since the beginning of the year, domestic flexible OLEDs have been moving towards low prices. However, with the hot sales of Huawei's Mata 60 series and the continued high-end trend of other mobile phone manufacturers, the demand for flexible OLEDs in China has sharply increased, resulting in a tight structural supply situation. Supply chain sources have revealed to Jiwei.com that recently, the price of flexible OLED panels in China has started to rise, with an increase of less than 10%.
Domestic flexible OLED panel manufacturers have already been under pressure to move forward. In recent years, Samsung Display has been a leader in the rigid OLED and flexible OLED markets. As a latecomer, domestic panel manufacturers have had to compete for flexible OLED orders from mobile phone manufacturers through cost-effectiveness strategies to increase production line productivity. However, domestic panel manufacturers are too aggressive, constantly lowering the price of flexible OLEDs, which is lower than Samsung Display's rigid OLED price, putting greater operational pressure on their flexible OLED business.
In order to improve the operational status of flexible OLED business, domestic panel manufacturers are importing lower priced materials while seeking opportunities for price increases. After the launch of the Huawei Mate 60 series, it has continued to sell well. Huawei is continuously increasing its orders for flexible LTPO OLEDs, and other mobile phone manufacturers are also increasing their purchases of flexible LTPO OLEDs, resulting in a sharp increase in demand for flexible LTPO OLEDs. In addition, Huawei will also increase its orders for flexible LTPO OLEDs next year, which will cause a structural shortage of flexible OLEDs. The DISCIEN report indicates that from the fourth quarter of 2023 until the end of 2024, the supply of LTPO OLEDs will be in a tight state.
Under the tight supply of flexible LTPO OLEDs, Huawei is willing to increase prices to obtain more flexible LTPO OLED production capacity. This wave of domestic flexible OLED price increases has taken advantage of this trend, "a supply chain source pointed out." Currently, the price increase of domestic flexible OLED panels is still in the exploratory stage, and the specific price increase situation will depend on the project and market situation, but the general increase is within 10%
According to the current situation, domestic flexible OLED prices may continue to rise next year. DISCIEN pointed out that there is still room for price increases for some low-end flexible OLED panels in China. DSCC also believes that with the continuous increase in demand for flexible OLED panels, prices are expected to rise next year.
With the continuous price increase of domestic flexible OLED panels, some low-end flexible OLED panel orders may overflow. Supply chain sources point out that after the price increase of flexible OLEDs in China, some price sensitive OLED projects may switch to lower priced rigid OLEDs.
In order to improve the operational status of flexible OLED business, domestic panel manufacturers are importing lower priced materials while seeking opportunities for price increases. After the launch of the Huawei Mate 60 series, it has continued to sell well. Huawei is continuously increasing its orders for flexible LTPO OLEDs, and other mobile phone manufacturers are also increasing their purchases of flexible LTPO OLEDs, resulting in a sharp increase in demand for flexible LTPO OLEDs. In addition, Huawei will also increase its orders for flexible LTPO OLEDs next year, which will cause a structural shortage of flexible OLEDs. The DISCIEN report indicates that from the fourth quarter of 2023 until the end of 2024, the supply of LTPO OLEDs will be in a tight state.
Under the tight supply of flexible LTPO OLEDs, Huawei is willing to increase prices to obtain more flexible LTPO OLED production capacity. This wave of domestic flexible OLED price increases has taken advantage of this trend, "a supply chain source pointed out." Currently, the price increase of domestic flexible OLED panels is still in the exploratory stage, and the specific price increase situation will depend on the project and market situation, but the general increase is within 10%
According to the current situation, domestic flexible OLED prices may continue to rise next year. DISCIEN pointed out that there is still room for price increases for some low-end flexible OLED panels in China. DSCC also believes that with the continuous increase in demand for flexible OLED panels, prices are expected to rise next year.
With the continuous price increase of domestic flexible OLED panels, some low-end flexible OLED panel orders may overflow. Supply chain sources point out that after the price increase of flexible OLEDs in China, some price sensitive OLED projects may switch to lower priced rigid OLEDs.